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Majority of Gen Z less forgiving of bad mobile shopping experiences

Brands could be losing out on reaching young customers if they don’t revamp their digital presence for an improved shopping experience.

New research by Sitecore finds that 57% of Gen Z shoppers said they were less loyal to brands after the COVID-19 crisis.

Even though 80% are up for trying new brands online since lockdowns were instated globally, some 63% said they were less patient where websites were slow or didn’t function well.

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