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Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat.

They also probably think about Kim Kardashian West, and the absurd rates being paid for a social media picture that will fade into obscurity over the course of a couple days.But they’re forgetting about one of the oldest and most robust influencer platforms on the web: blogs.

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