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Kraft Heinz ups commitment to mobile shopper marketing following initial success

Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.

In a recent test, shoppers who scanned Heinz Ketchup with the Fetch app received a deal for the condiment brand’s mustard, resulting in a 20 percent conversion.

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