There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no substantial value — all because posers in high places bought into buzzwords or false promises. As if buzzwords have some magical power to get things done “auto-magically.”
I’ve written articles about how to identify posers and why buzzwords suck. But allow me to add a few more thoughts, as the phrase “Machine Learning” is rapidly gaining that magical power in many circles.