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Integrating Video Marketing Into Your Content Strategy: Do’s and Don’ts

Truly powerful content marketing consists of more than just blog posts. In order to make your content stand out and engage users, you need to create content in a variety of formats. Video is a major part of the equation. More than 80 percent of Internet users watch digital video — it has become part an established part of our everyday lives.

But even if you know you’re ready to begin investing in video marketing, it can be difficult to know exactly where to start.

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