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Incorporating Interactive Video for Marketing

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer.

Pioneered by Viddler in the mid-2000s, IV is a staple of K-12 learning and video gaming but is often viewed with skepticism by marketers and their brand clients.

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