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If Content Is a Performance, Is It Ever Authentic?

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles.

In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent.

And I realized that neither of those posts mentioned authenticity, even though it’s a common content marketing topic among bloggers, podcasters, and video creators.

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