Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less leads to website bounces, abandoned shopping baskets and email disengagement.
Brands that want to see more of their browsers converted into buyers need to be able to understand what their customers want and respond to these preferences accordingly with targeted content and offers.
