For your organization to get its fair share of the sales pie, you have to ensure your customer touchpoints are on point—namely, that you deliver the experience that 78 percent of Millennials crave, presented in a way that truly connects with them.
To make that goal a reality, your marketing team must understand how to sort through the surplus of data available today to uncover the information that will help you plan impactful events and experiential campaigns, and, ultimately, move your brand closer to success.
