“As marketers we naturally have good salesmanship, but sometimes we lean into that too much,” said Ashley Small, founder and CEO of Medley, Inc., a PR and digital marketing agency headquartered in Houston.
Small was offering advice to marketers who might find themselves switching jobs and brands, thanks to the disruption of 2020, which seems likely to continue into 2021.
What are the best ways to start strong at your new job? “You need to remove yourself from the scenario for better insight,” said Small, “and start by putting yourself in the seat of the consumer and judging that experience, including their fears and frustration.”
