Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert?
Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice?
Finding your online value proposition through education
Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not.
This starts with your audience, understanding their needs and building your content strategy around their requirements.