Proving ROI for content marketing is difficult for even the most seasoned of marketers. The numbers bear this out as 79% of content marketers confess to being unsuccessful at proving ROI. Unfortunately, unless you can connect your efforts to dollars earned or saved, you have no proof of your marketing plan’s effectiveness. Compounding the issue is the vast amount of content that lives on a wide range of platforms.
It seems impossible to know how somebody gets from Point A to Point B when they have 50 paths to choose from.
