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How to Analyze Your Competitors and Reverse-Engineer Their Sales Process

For the entrepreneur looking to enter (and hopefully disrupt) a specific industry, there’s a lot to know and learn.

Perhaps most importantly, you need to quickly determine the needs of your target consumers, and figure out exactly what your competition is doing to meet them. This will enable you to emulate the strategies and tactics that have already proven to be effective, and allow you to identify – and capitalize on – gaps in service on the part of your competition.

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