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How technology is changing what it means to be an effective marketer

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at

He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer in a presentation with his colleague Sara Resnick, senior director, enterprise community marketing, SEO & Social, during SMX Next.

McDonagh noted that the democratization of data storage (cheap, easy and nearly infinite thanks to cloud databases) and machine learning in the systems we use (smart/automated bidding as one example) have significantly affected search marketing — and marketing more broadly.

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