The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com.
He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer in a presentation with his 1-800-Flowers.com colleague Sara Resnick, senior director, enterprise community marketing, SEO & Social, during SMX Next.
McDonagh noted that the democratization of data storage (cheap, easy and nearly infinite thanks to cloud databases) and machine learning in the systems we use (smart/automated bidding as one example) have significantly affected search marketing — and marketing more broadly.
