Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021.
If you’re not using this format to engage customers, your competitors almost certainly are.
There’s a super simple reason video advertising so popular – it just works.
A recent consumer survey shows that 84% have been compelled to buy a product or service after watching a video. The same study found that consumers are more than twice as likely to share video as other types of content, too.