A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says.
The online retailer, which was recently acquired by Wesfarmers, went live with its biggest ever brand campaign this month based around the tagline, ‘Checkout Catch’. The work, produced in partnership with AJF GrowthOps, kicked off in March and has been created and executed completely remotely.
