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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

November 24, 2021

Via: Digiday

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers.

  • Taking measure of TV’s measurement shakeup
  • Broadcast TV’s rebound, streaming’s stagnation continue
  • TV networks’ streaming ad pitches, Netflix’s secret weapon, Roku’s original programming plans and more

Read More on Digiday