The first influencer programs on platforms like Instagram and YouTube focused on beauty and fashion, but they have since spread to industries such as financial services, publishing, insurance and beyond. So, how do you build an influencer program if you’re not selling makeup or trendy clothes?
When we built an influencer program at Investor’s Business Daily, there was no other company in the financial space that was utilizing influencers. That means we learned a lot by trial and error. Here are four key steps for creating an influencer program based on what worked for us and what didn’t.