Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.
It has become increasingly harder to sell clients on the value of a slow brand build in today’s fast-paced world, per a communications professional. Thanks to the digital boom of the pandemic, these experts say clients look to go viral as part of their strategy, pushing PR agencies to expand their offerings beyond media placements to include social strategy and more.
