It is officially my favorite time of year: industry event season. Trade shows, conferences, conventions … I love them all, and I can’t get enough of watching our clients’ carefully crafted event strategies engage huge audiences in real-time through booth experiences and brand activations. I’m a big proponent of using an interactive approach to make the most of your live event spend, but to see the biggest ROI, it’s crucial to ensure that the interaction you design goes beyond the event itself.
