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Does Tomorrow Belong to Marketers?

March 20, 2017

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers.

At least, that’s the take Phil Fernandez, chairman and CEO of Marketo, gave during his address at the Marketo Marketing Nation Summit.

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