Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few.
While the complexity of these tech stacks involves more moving parts, they allow businesses to achieve enterprise-level scalability and consistency, too.
It’s commonplace for an enterprise tech stack to consist of a Content Management System (CMS), a Content Delivery Network (CDN), and a Digital Asset Management (DAM). In this column, we’ll explore what a DAM is, how it is used, and why it matters to your enterprise SEO strategy.
