Last time out, we talked about ways to make your content marketing work harder for you. We can continue that conversation by turning our attention to how headlines impact your ability to attract your target audience.
Headlines Can be Clever or Conceptual
First, there are two very broad approaches to writing headlines: clever and conceptual.
Clever headlines are interestingly written and meant to be attention-getting. They pique curiosity. So, for example, I could have titled the post I mentioned above something like, “Build It and They Won’t Come.”
