image credit: Pixabay

Using Content Marketing to Engage Audiences: Six Examples

Content marketing can help brands interact with their audiences, and in 2019, an engaged, addressable database is one of the most valuable assets any company can have.

“I love the art of advertising and the classic art of direct marketing, but it is different from content marketing,” says Robert Rose, founder and chief strategy officer of The Content Advisory, the consulting arm of Content Marketing Institute.

Read More on Chief Marketer