Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content marketing is one of those realms.
In content marketing, alliances and partnerships can prove the truth behind the idea that the whole can be more than the sum of its parts.
Despite looking like the name of a hipster, retro diner, E-A-T has nothing to do with food. It’s shorthand for Expertise, Authority, and Trust. These are three factors that Google considers in ranking websites.