Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best.
An overwhelming 84% of the group born between 1980 and 2000 distrust traditional advertising, according to a study by the McCarthy Group. Instead, Millennials want to learn about brands through meaningful content and referrals: informative posts, narratives that spark social media conversations, and endorsements from trusted friends, family members, celebrities, and “micro-influencers.”
