Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals.
It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint, and make a tenuous case to your boss. But you’ll be playing a dangerous game for two reasons: