A great content marketing program can no longer be maintained with good writing alone.
Content shock has created a glut of content that is outpacing demand. Content marketers have to work harder than ever to keep an edge over the competition, or risk starving while a more savvy competitor eats their lunch.
To keep competitors at bay, or to surpass the competition, organizations sometimes forgo the fundamentals of a great content marketing program, and instead focus on new best practices and growth hacks.
