It’s a mistake to think about your website marketing efforts as set-it-and-forget-it investments.
You’re probably thinking, “Well, yeah. That’s pretty obvious!”
It’s unlikely that you aren’t aware of the value and importance of a steady stream of fresh content on your website at this point in the maturity of the web as a digital marketing tool. And you’re almost certainly already aware of the necessity to integrate your website into your marketing more broadly, from your email marketing to your social media efforts to your CRM system.