At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to thousands of customers.
Personalization is only possible if you’ve got the marketing resources to build each of those individual pieces of content, right? Not to mention all the research it takes to tailor content for an individual.
