Audience segmentation isn’t just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a part of that process.
First, if you are’t creating content specifically for different audience segments, please start doing so now.
Second, if you aren’t creating your audience segments based on their attributes and behavior, that’s another change you should make immediately. (“People who buy Product A from us” is not an effective audience segment.)