If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement.
On the one hand, er, shoulder, you’ve got a voice telling you that nobody reads anymore, everyone scans, so don’t bother making long-form content. Keep it short and digestible.
On the other shoulder, there is a voice (perhaps in the form of your SEO expert) telling you that every article needs to break at least 300 words — ideally, 500 — to effectively rank well.