Content marketing has been a favorite strategy of entrepreneurs in practically all industries for the past decade or so. It has synergy with dozens of other online marketing tactics, including search engine optimization (SEO), social media marketing and email marketing, and offers one of the highest returns on investment (ROI) of any marketing strategy. Accordingly, it’s easy to see why content marketing has become so popular.
But these days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. There are literally more than 600 million blogs. And it seems like everyone in the world has their own podcast.