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How Brands Can Align Content Marketing With Sales

If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them create the right content marketing programs.

It’s not news that sales teams and marketers think differently and, uh, occasionally disagree. Your chances of completely eliminating those clashes are pretty slim, but that doesn’t mean you can’t get the two teams to work together more effectively. One way to do this is to encourage your sales team to invite their marketing counterparts out on sales calls with them.

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