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How a Winning Content Strategy Builds Brand Trust

January 29, 2020

Trust. It’s the foundation of any successful relationship. This is the case for almost every type of relationship, including one between a company and its customers. While brand trust isn’t a new concept, the need to nurture brand trust is more crucial now than ever.

The results speak for themselves: The “2019 Edelman Trust Barometer” revealed that despite consumers’ want and need for brands to reflect their personal beliefs, brands are largely failing the trust test.

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