Healthcare Marketing Strategy Needs Martech, Bigger Thinking — Before There’s a Tragedy

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters.

So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece on Tuesday in Medical Marketing and Media.

In a consumer-oriented marketplace, healthcare marketers need to take advantage of bigger-picture hiring strategies, martech implementation, data-driven thinking and even changed definitions in the public’s mind of the concept of “health,” he says.

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