Tackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help.
Primary motivators in that decision-making process are likely to be cost, of course, or expertise. Do you have someone with the necessary skills and enough bandwidth to take on the project?
There should be another consideration, as well: would an outside perspective provide value that an in-house resource can’t?
The situations below provide some possible paths with which you might approach your own marketing conundrums, even if they aren’t an exact match for these examples.