The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and business goals.
At SMX Next, I addressed ways that brands can seize these opportunities and avoid some of the potentially tragic pitfalls of marketing during such turbulent times.
