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Building top-funnel content to influence bottom-funnel pages (with real example)

March 10, 2020

Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to purchase from you was to have them land on your website? Or if money grew on trees?

We all know these scenarios are ridiculous…but I still see site owners and marketers focusing solely on converting pages.

Every page has a unique purpose and not all pages should be converting pages. Some examples of other goals your pages might serve include:

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