Top
image credit: freepik

B2B Sites Suck, Forrester Says. Here’s How Marketers Can Make Them Better

B2B sites have the opportunity to engage buyers for the long-haul that many of their customer journeys require, but few rise to the challenge, finds Forrester.

The research firm writes of its latest report on Friday:

“Forrester’s latest evaluation of 60 B2B websites across 12 industries … [shows] almost all of them scored poorly, because they fail to engage and produce content that buyers find compelling.

Read More on Target Marketing