B2B content marketing trends continually evolve, making it necessary to stay on top of how things develop. MarketingProfs and the Content Marketing Institute recently released the B2B Content Marketing 2020 report. It profiles some of the emerging trends related to B2B marketing, giving insight into how these concepts evolve in the upcoming months.
Here are six B2B content marketing trends to keep an eye on this year:
A Continued Dependence on Social Media and Blogs
A question that B2B marketers may struggle with relates to the best way to distribute the content they make.