Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers:
1. Planning Content Ahead of Time Is the New Norm
Carefully crafting and laying out how brand storytelling unfolds over time is key to ensuring publishing quality and frequency. Content planning is also one of the most effective ways to appeal to shoppers’ emotions and convince them to visit online and physical stores.