Are you in the midst of planning your 2020 content marketing? Here are the 8 content trends you need to know about for 2020, according to Convince & Convert’s content marketing consulting team.
Content Trend: User-Generated Content
According to a recent study, 85% of consumers find UGC more influential than brand content.
In fact, our own study on Instagram for tourism marketing found that UGC posts were the most engaging type of post on Instagram for tourism marketers. This finding applies to most other industries as well.
