Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience.
Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a nice-to-have and became a must-have.
Without high-quality visual content, there is no brand presence on some of the most powerful platforms, including Instagram and Pinterest. While you can promote links and text on those networks, non-visual content is likely to go unnoticed.
