Just in case you hadn’t noticed, we are living in unprecedented times. From the human perspective, the list of reasons for this plainly obvious fact is too long and tragic to get into.
From a marketing perspective, however, acute — and crucial — changes to the way consumers interact with marketing have already begun, and many more can be expected as 2020 rolls on.
What do these changes mean for modern brands and the way we market to our target audiences in 2020? They mean that the marketing status quo is highly unlikely to cut the mustard with our audiences in the weeks and months to come.