In a digital world where audience attention is stretched thin, content marketing is one way for brands to stand out and engage potential buyers — especially in the B2B world, where consumers are actively looking for business insights via guides and other resources. To succeed, marketers must continually reassess how their desired audiences are consuming content, and what information they’re truly seeking.
NetLine Corporation, a B2B content marketing network, recently released its 2020 State of B2B Content Consumption and Demand for Marketers to help in this assessment. Based on first-party data across the NetLine platform in 2019, the report pinpoints consumption trends among more than 4 million B2B buyers across 300+ industries.
