When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly is perceived as a sign of high-quality content?
Here are five content-related ranking signals Google is using to determine whether a specific article deserves to appear on top of Google.
1. Highly-Linked Content
A backlink profile is Google’s oldest ranking signal. Ever since Google launched, backlinks were at the core of its ranking algorithm.
