If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, well, fingers to keyboard.
Think about the sensational stories you’ve heard over the years about everyday people generating massive success through blogging.
The examples are literally endless, and business-minded wordsmiths everywhere are still trying to cash in, particularly those at growing brands.
