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3 Steps to Better Content: Power up Your SEO with Audience Understanding

Your site’s content exists for one purpose: to attract, delight, and engage your target audience.

As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site.

All too typically the content ideation process is limited to things like internal brainstorming, keyword research, things we think are important about our business or service, or pure guesswork.

As useful as those approaches can be, they can all still miss the mark of knowing what your audience actually cares about.

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