2020 is just getting started, and now is an ideal time to look at some video marketing statistics to shape your marketing plans.
1. The Platform of Choice for Business Video Viewing Is Desktop 87% of the Time
If you’re creating videos primarily for a business-to-business (B2B) audience, keep in mind that 87% of the views for such content still happen on desktop devices. Mobile views for B2B content are rising, but desktop views reign supreme. This statistic makes sense since most B2B audiences watch such videos at work.